Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content. Not only does Google like websites that load fast, but a fast-loading website also tends to do much better at creating a great user experience. Pages that have a long loading time usually have higher bounce rates and lower average time spent on page.
Google will often choose its own descriptions to display in search results. Second, increasing your CTR can drive more organic traffic to your site. And you shouldn’t just include them for the sake of it—they should also be valuable for users.
Hotjar reveals what Google Analytics can’t – Exactly how users engage with your website. Read my full Ahrefs review to learn more, or check out my Ahrefs vs Semrush comparison to see why I choose Ahrefs as my primary SEO tool. The SEO Anomaly free version is excellent, but the Pro version is absolutely worth it for all of the extra tools and features you get. It’s one of the few tools I use daily, and it is completely free.
This helps Google better organize your content so it’s ready for search engine results. Think of off-page SEO as an online version of word-of-mouth referrals. These SEO activities occur outside of your website, signaling to search engines (and humans) that your brand is credible and relevant. Off-page SEO strategies can improve your brand reputation, increase rankings, and drive traffic. Some of those optimizations are visible on the page itself while others are behind the scenes.
📝 29. Write Unique Content
Discover and grow your audience with the checklists in our free guide. Work through each of these issues to improve your site’s indexability—and potentially your rankings. Because you can link to your previous articles when covering related topics.
Performance and Speed
After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent. The days of bombarding a page with your target keyword(s) are over. Sure, in the past you could easily stuff a page with your target keyword and get away with it by appearing on the first page of the SERPs. Internal linking is the process of creating links from one page on your website to another page on your website.
Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers. We recommend creating a checklist of items to review on each web page before publishing for consistency. Where possible, your target keyword should be present across the following elements of your page. Add any original or stock imagery to your site and review your alt descriptions.
Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users. Google needs assistance in understanding the content of your images. When your images have clear titles and descriptions, they can rank for relevant keywords in Google Image Search. A good site structure helps Google (and users) understand your site and navigate your content.
Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated. This means that Google (and your readers) cares about how up-to-date your content is. Just run your content through a tool like Grammarly before publishing to catch all those simple mistakes. Then address every main point that your audience is looking for. Short answer – Match the average word count from the top 10 ranking pages on Google.
- Consider both on- and off-page methods when devising your SEO strategy.
- A very important next step, which is often overlooked, is establishing a value proposition for each page of your website.
- A clean and organized URL structure enhances navigation, making it easier for everyone to understand your website.
- AIOSEO will tell you whether you’ve gone over the character limit.
On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines. Featured snippets are a great way to increase your website’s visibility and drive more traffic. They appear at the top of search engine results pages (SERPs) and provide a brief summary of the content. To target featured snippets, it’s essential to optimize your content for the target keyword and provide a clear, concise answer to the user’s query.