All recommendations are presented in simple, actionable steps, which makes it ideal for users who are just learning the basics of SEO. MarketMuse is the best AI SEO tool because it uses artificial intelligence to take content strategy and optimization far beyond what traditional tools can offer. It’s designed for marketers and content teams that want to plan, write, and improve content with the help of data-driven insights and natural language processing.
Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. Using Screaming Frog, I can export the data into spreadsheets to analyze and prioritize issues that need addressing. This ability to pinpoint and fix problems efficiently has proven invaluable in maintaining optimal site performance. Google Search Console is the one and only place to get real keyword data from Google.
✍️ SEO tools to help you with content
While Backlinko is famous for detailed SEO guides, they also share a variety of free SEO tools (some proprietary, some external). Occasionally, you might find a free mini-audit resource or checklist to help verify best practices. WordStream is well known for SEO Anomaly its PPC and keyword research resources. They also offer useful free SEO tools to help you find new keywords or fine-tune the ones you already target. If you like basing your SEO strategy on keyword intent, WordStream’s free resources are worth considering. It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease.
Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. Improve your ecommerce SEO with the expertise of WebFX, the team behind SEO.com. With decades of experience and a talented team of hundreds, we specialize in ecommerce SEO services that can help your business drive more sales through search. Moz Pro gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry.
- Google Analytics 4 (GA4) is a platform that tracks how people arrive at and interact with pages on your website.
- Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora.
- Our 100% free SEO tools to find your website SEO status or issues.
- A standout feature is its duplicate content detection, widely used to resolve detrimental content duplication issues.
Site Audit—run a complete SEO audit of your website
When you type in a potential keyword, it delivers information about the search volume, competition, and cost-per-click value. Data on the popularity of queries is useful for crafting high-ranking content and pleasing your audience. With Google Search Console, you can also take advantage of Google Search Analytics, which provides in-depth SEO data, including how your tailored keywords perform. Google Search Analytics and Google Search Console work hand-in-hand, so you can start directly from the Analytics page.
There is a free and paid version of Screaming Frog, but no free trial. The free version is likely enough if you’re just starting out with a single website as you’re limited to 500 URL, or page, crawls. If you’re well versed in SEO tactics and SEO is critical to the success of your business, then take a close look at Semrush. This all-in-one tool offers everything you need to optimize the sites you manage for search. Forbes Advisor considers Ahrefs the best overall SEO tool on the market. With four plans to choose from, Ahrefs is right for all types of users, from beginners to advanced technical users.